Mobile Digital out of Home is an effective way for businesses to reach their target audience in places traditional media can't reach. However, it's not enough to just launch a DOOH campaign and hope for the best. Measuring the success of your DOOH campaign is crucial.
There are several reasons to consider measuring your campaign:
- Performance evaluation
- Return on investment (ROI)
- Optimisation
By evaluating the campaign's performance you ensure that your advertising efforts are effective in reaching your target audience.
GOMO is unrivalled when it comes to demonstrating the success of your campaign. We use the latest in audience measurement technology to show you how many people see your content and how long they’ve looked. We can even tell you the age and gender profiles of those who have looked at your ads.
This data is invaluable at measuring success; if it is reaching your target audience, or if it’s keeping them engaged.
It works using facial detection and so is fully GDPR compliant.
We know our iVans and iWalkers hold people’s attention, with content nearly always viewed for longer than the two-second industry average. We also have access to some of the UK’s best creative minds, so can offer help and advice on how to make sure you stand out from the crowd.
To see how we can demonstrate the success of your campaign, or to request a demo of what to expect when you work with us, get in touch.
Learn more about our iWakers and iVan here
