This weekend our iVan was out with Cosmedicare supporting Pride weekend and promoting the brand's trans and non-binary health care. 

Getting your message in front of the right people is what we do here at GOMO, and our latest activation with Cosmedicare is a perfect example of knowing and understanding your target audience and using DOOH to put your message right in front of them. 

Our iVan took to the streets during the 2022 Pride weekend. Our 3 LED screens played content showcasing Cosmedicares health care services for trans and non-binary individuals including top surgery and gender-affirming surgery surgeries. Cosmedicares creative direction used clear calls to action, engaging and relatable language and also spoke directly to their audience. TikTok stars Charlie Allan and Zak Ross were featured on the iVan video content helping deliver relatable to their target audience. 

"This was our first experience of featuring mobile advertising within our campaigns and it did not disappoint. From having full control over our content to the continuous updates throughout each day and a report at the end of the campaign, the process from start to finish has been smooth and well managed "

Gill Baird, Managing Director at Cosmedicare and MediCare Group UK

To learn more about how Digital Out of Home can get your message in front of the right audience at the right time get in touch today.