When GOMO launched, it was with the ambition to be the biggest and most innovative players in mobile out of home. We were the first to offer audience analytics as standard on every campaign, and we’ve since become a certified carbon neutral business in line with internationally recognised standards.
But the advertising market continues to move at pace, and we know we need to stay one step ahead.
So in 2024, we’re launching two new ways to work with GOMO.
We are developing our offer to bridge the gap between the online and offline advertising worlds.
GOMO is unique – we now have all the campaign data since we launched at our disposal. We know which areas deliver the best results, where to find niche target audiences and how to maximise a campaign’s reach. We’re now taking that data one step further and have developed a new analytics system so we can better monitor your activity in real time, maximising delivery and giving you better results.
WE’RE SO CONFIDENT IN THAT DATA, THAT FROM JANUARY 2024, WE WILL BE OFFERING YOU A GUARANTEED MINIMUM NUMBER OF IMPRESSIONS ON EVERY CAMPAIGN BOOKED.
You tell us which area you want to cover, over how many days, and your target audience, and we’ll tell you the minimum number of people we will reach during your campaign.
One of the criticisms often levelled at out of home is the transparency over the number of people reached, so we’re completely re-writing the rulebook to give you more confidence in your advertising.
Regardless of how many days of activity you book with us, our new guarantee means we’ll keep going until we’ve delivered the minimum impressions.
WE’RE ALSO GIVING YOU THE CHANCE TO BUY AN AUDIENCE, PUTTING YOU RIGHT IN FRONT OF YOUR TARGET CUSTOMER IN A WAY TRADITIONAL OUT OF HOME SIMPLY CAN’T DO.
There has been a sustained increase in vertical advertising over the last 18 months. Vertical campaigns can help you reach customers in specific markets, so our new ‘Audiences’ offer gives you the option to target up to half-a-million men, women, students, sports fans, commuters, young families, city centre workers or shoppers.
You tell us which audience you want, how many you want to reach and by when, and we’ll do the rest.
We’re excited for these changes, and we know that they cement GOMO’s position as innovators in the industry as we continue to push boundaries of what our kit can do.
If you want any more information, then get in touch below.