A world without screens seems an almost distant memory, with more people becoming reliant on digital technology in their everyday lives, the targeted nature of digital ads is becoming increasingly popular.

According to Route, British people see 1.1 billion digital out-of-home ads over a course of a week, equating to two-thirds of the UK population, is it any wonder that the flexibility and convenience of digital out of home has reached the education sector?

With the a new term approaching, the UK education sector is awash with open days, student recruitment and results events, however, as we navigate the end of lockdown, colleges and universities have had to think creatively when it comes to putting on student-orientated events.

Throughout this article we look at how the industry has grasped digital out of home and how institutions are taking their campaigns to the next level.

Freshers Fairs

The usual hustle and  bustle and free pizza of the traditional Freshers Fair might be a thing of the past in September, swapped for a more socially-distanced university welcome, companies are coming up with inventive ways to interact with students without actual human contact.

Before the lockdown, the GOMO team worked with UniHomes.co.uk to help them standout amongst the crowd at student events up and down the country. Using iWalker technology, students could win prizes by playing interactive games through the screen, with the iWalker creating a full report on audience and engagement post-event. The use of QR codes and mobile phones meant that physical human interaction was not required and social distancing can be maintained between the iWalker and customer.

Video credit: unihomes.co.uk

Marketing Campaigns

With social distancing and minimal contact becoming the norm across the UK, schools and brands are getting more creative with how they advertise products and services.

Whether located at an Open Day or deployed in your local area, the iWalker is not only eye-catching amongst crowds but can be targeted to your audience, allowing prospective students to find out more information about your campaign. The technology can be placed in locations where your target market is gathering, and our brand ambassadors can engage with the target audience using interactive games and visuals, bringing a campaign to life whilst capturing data. All of this is done at a distance via the use of apps and QR codes.

Cardinal Newman College recently embraced this by deploying the iWalkers throughout Preston City Centre, to advertise the roll-out of T-Levels to its target market. The audience interacted with our brand ambassadors, who are not only relatable but friendly and informative.

 (Please note that this campaign was before social distancing was in place)

Directional Signage and Information

September is usually the highlight of a student’s calendar. Welcome days, new halls, new people, even though it is an exciting time, it can all be a little overwhelming. Universities often have ambassadors welcoming students on every corner however with the current restrictions, this may be a little more difficult than usual.

This is where the iWalker and iVan can help. Using striking visuals and audio, the GOMO technology can not only help customers with information on subjects such as directions, facilities or campus navigation but can also provide socially distanced contact through the use of QR codes. The student would scan the code on the technology which can then take them to webpages, videos or any creative that is required.

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